Masterful Quarterly · Vol. XII The Visibility Issue · May 2026 Limited print run · $0.00
The Engagement

How the engagement runs.

The audit starts the conversation. The engagement runs in five phases.


Five Phases / XII
I
Week 0

The Audit

Before we talk money, we run your audit. We check how your brand appears across the six major AI tools people use to search, map the top questions your buyers are asking, and identify where competitors appear in AI answers instead of you. You get an 18-page report. It's free. There's no pitch attached.

II
Weeks 1–2

Kickoff & Strategy

Phase II opens with two weeks of strategy. Prompt architecture, content gaps, technical issues, entity coverage: all onto a shared roadmap. You approve the plan before we touch anything.

III
Weeks 3–8

Foundation Work

We fix what's broken and build what's missing. Technical SEO issues addressed. llms.txt installed. Schema deployed. Initial AEO pages shipped. GEO entity profiles created or cleaned up. Foundation work is where early wins show up. Technical fixes move fast. AI citations follow within weeks.

IV
Months 3–6

Velocity

Once the foundation is solid, we move fast. We publish content on a fixed schedule. Link earning underway. Your brand appearing in more of the searches your buyers run. We test every two weeks across all six AI tools and adjust based on what's moving.

V
Month 6 onward

Compounding

Search visibility compounds with time. By month six, the citation count, ranking positions, and how AI tools identify your brand have shifted. We show you the numbers. We report monthly: a short written summary, the numbers, and what we're prioritising next.


What You Get Each Month / XII
01
Written monthly report

A short written summary. What moved, what caused it, what comes next.

02
AI visibility update

How many of the 6 major AI tools mention your brand by name each week, tracked against your baseline.

03
Content published

Everything we shipped that month: pages, articles, schema updates, with a note on what each one was built to do.

04
Links earned

Every link we acquired, where it came from, and its relevance to your topical authority map.

05
Technical changes made

A changelog of what we touched on the technical side: schema, crawl fixes, llms.txt updates, Core Web Vitals work.

06
Next month's priorities

Three to five things we're focusing on next, with a brief rationale for why they're the highest-leverage items right now.

The audit is free. It covers 18 pages. No pitch, no follow-up sequence. Fill in six questions and a human sends it within 48 hours.

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