Cited by Copilot.
Microsoft Copilot lives inside Microsoft 365, Edge, Windows, and LinkedIn. Buyers researching during their workday are inside Microsoft's surfaces. If Copilot does not name you, the discovery moment passes you by while they switch context.
For B2B queries, Copilot weights LinkedIn-published content at roughly 3x the rate of general web content.
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Entity foundations plus Bing indexation. Brands missing from Bing are invisible to Copilot.
Targeting
Workplace-context queries are different from consumer queries. We map both.
Retrieval
LinkedIn long-form content, Microsoft Learn, GitHub READMEs, and B2B trade press.
Authority
LinkedIn employee posts, company-page activity, and Microsoft-adjacent property presence.
Long-form posts, articles, and company-page activity. LinkedIn content surfaces in Copilot at notably higher rates than equivalent content published only on your blog.
Microsoft-adjacent properties
GitHub, MSN, Microsoft Learn, and Stack Overflow.
B2B trade publications
Industry-specific media that Bing indexes and weights highly.
Do I need a separate strategy for Bing to win in Copilot?
Some attention to Bing indexation is required, but not a separate strategy. Submitting sitemaps to Bing Webmaster Tools and ensuring crawlability addresses most gaps. The bigger lever is LinkedIn content density.
How important is LinkedIn for Copilot visibility?
Materially important. LinkedIn-published thought leadership from your team members, especially long-form posts and articles, surfaces in Copilot at notably higher rates than equivalent content on your blog.
Does Copilot work the same way across all Microsoft surfaces?
The underlying model is consistent but the retrieval context differs. Copilot in Outlook biases toward recent emails and contacts. Copilot in Edge biases toward open tabs and recently visited sites. Brand visibility moves with intent context.
Get cited in the model 900M people use weekly.
Earn the sources Perplexity attributes next to its answers.
Appear above the blue links in Google AI Overviews.
Show up across Google's 750M-user Gemini ecosystem.
Earn citations from the model technical buyers trust.
The Citation Architecture method, across every major model.
The free audit shows your Copilot citation footprint across Microsoft 365 and LinkedIn.
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