AEO:
the new playbook.
Answer engine optimization (AEO) is the practice of structuring web content so that AI tools (ChatGPT, Perplexity, Claude, and Gemini) retrieve and cite it when answering user queries. Where SEO targets Google's ranking algorithm, AEO targets the retrieval and citation logic of large language models. A page optimized for AEO answers a specific question with a clear, liftable thesis, structured headers that match query language, and schema markup that signals what the content covers.
ChatGPT, Perplexity, and Gemini answer millions of questions a day. Most brands do not appear in a single one.
Run a free auditFinding your buyers' questions
We find the exact questions your buyers type into ChatGPT and Perplexity (and four more AI tools), then build content that answers them. Most brands have no idea what these questions are. We map them before we build anything.
Source-engineered content
Pages built to match how models retrieve and cite information. The structure, depth, and source signals that make a page citable are different from what makes a page rank on Google. We build for both.
Structured labels
We add labels to your site that help AI tools understand what you offer, who you serve, and what questions you answer. Deployed in the first two weeks.
Weekly tracking across 6 AI tools
Your citation count tracked across the 6 major AI tools every week. A moving baseline that shows what the work is doing.
AEO results show up in 30 to 90 days on Perplexity. ChatGPT and Gemini take longer because their indexes update on different schedules. We track all 6 major AI tools so the picture is accurate, not selectively optimistic.
For a worked example, the Drey Vision Marketing case study moved citations from 18 prompts to about 40 in six weeks.
Each AI engine retrieves and cites content differently. The Citation Architecture method adapts to each.
Get cited in the model 900M people use weekly.
Earn the sources Perplexity attributes next to its answers.
Appear above the blue links in Google AI Overviews.
Show up across Google's 750M-user Gemini ecosystem.
Be visible inside Microsoft 365, LinkedIn, and Edge.
Earn citations from the model technical buyers trust.
The free audit shows your current citation count across all six models before we discuss anything.
Run a free audit