SXO & Core SEO:
found first. chosen next.
SXO & Core SEO is one package. Core SEO builds the technical and content foundation Google needs to rank a page: clean crawlability, topical authority through interconnected content clusters, and editorial pages that target what buyers search. SXO is the layer that converts the visit: matching the landing experience to search intent, tuning page speed and Core Web Vitals, structuring content for engagement, and building the internal-link journeys that move a visitor from click to action.
Core SEO gets you found. SXO gets you chosen.
Google now factors page experience and engagement signals into how it ranks pages. A click that leads to an immediate bounce tells Google the page failed the query. SXO addresses that: it makes pages fast, readable, and structured so visitors stay and act.
The Drey Vision Marketing case study shows this in numbers: organic visits up 50%, click-through up 45%, and average position up 80 places.
Run a free auditTechnical foundations
Crawlability, Core Web Vitals, schema markup, indexation, llms.txt. The architecture Google needs to understand and rank your site.
Topical authority
A cluster of interconnected content that tells Google your brand owns a subject. One article does not build authority. A 14-page anchor set does.
Editorial content
Pages written to rank for specific queries at the right stage of the buyer journey. Briefed, written, and published by Masterful.
Monthly reporting
Rankings, impressions, and position shifts tracked against your baseline. Every change explained. No dashboard login required.
Search-intent matching
We map what searchers expect when they click, then build the page around that expectation. A visitor from "best CRM for law firms" needs a comparison, not a homepage. Wrong match, wasted click.
Landing-page UX and conversion path
We audit and restructure the path from landing to action: layout, hierarchy, friction points, and the CTA sequence that moves a visitor forward without confusion.
Core Web Vitals and page experience
LCP, INP, and CLS measured on real templates and brought inside Google's thresholds. Visitors leave slow pages before reading them. Google notices when they do.
Content structure for engagement
Headings, paragraph length, reading level, and information hierarchy structured so visitors read further. Dwell time is a ranking signal, and poor structure is the most common cause of low dwell.
Internal-link journeys
We plan the next-page sequence from every landing page: the right links, in the right positions, to the right destinations. A visitor who follows an internal link is more likely to convert and less likely to bounce back to Google.
Engagement-signal monitoring
Bounce rate, dwell time, scroll depth, and pogo-sticking tracked monthly. When a signal degrades, we diagnose the page before Google penalises it.
Technical SEO →
Crawlability, indexing, Core Web Vitals, and site health fixed so Google and AI crawlers can read your site.
SEO audit →
A full technical and content audit with a prioritised 90-day fix list, not a 200-page PDF nobody reads.
Local SEO Nairobi →
Google Business Profile, local citations, and reviews that rank you in the Nairobi map pack.
- Link farms.
- AI-generated bulk content.
- Keyword stuffing.
- Monthly reports with no action item attached.
The audit tells you where the technical gaps are before we quote anything.
Run a free audit